On social media, consumers are looking for someone they can trust to guide them through the buying process, especially when browsing luxury products or services. Savvy Influencers know how to create these meaningful connections by creating emotion, rapport and trust through carefully crafted content.
Luxury brands traditionally build audience trust and promote the best possible version of themselves by creating more personal relationships with their customers. And since influencers can develop this close relationship, all the while inspiring their followers and acting as a link between the follower and the brand, an increasing number of niche brands are turning to working with luxury influencers. is turning Increasing.
With that in mind, we have compiled a list of our famous luxury influencers to follow, spanning fashion, travel, and lifestyle.
Leonie Henne is one of the top luxury influencers who rose to the skies through her blog Oh Couture, coming from a German background and has a vast knowledge of couture, fashion and business. She is one of the most famous luxury fashion influencers in 2022, and has worked as a model for several brands including Cartier, BVLGARI, and is currently in a relationship with her business partner, Alexander Galievsky. He worked in Hong Kong as a supply management specialist for the German online trailer Otto GmbH.
She has worked on worldwide campaigns for Louis Vuitton, Pandora and Tommy Hilfiger as well as for Fendi, Swarovski, Givenchy, Chloé and others. Velvet, Gala Style, L’Official Arabia, Cosmopolitan Germany and many others have all featured her on their covers. She was also seen in Vogue Germany, Elle Russia, Marie Claire UK and other publications.
We can’t talk about luxury influencers without mentioning Chiara Ferragni. The Italian blogger and fashion designer has gained 27.7 million followers on Instagram, 755,000 followers on Twitter, and has her own brand website in addition to her blog The Blonde Salad.
Ferragni is a successful luxury influencer for many reasons. One of the things that stands out the most is how she uses her blog to build on the already solid fashion foundation of her brand. The blog produces thought-leading pieces in the fashion industry, showcasing the brand’s expertise and keen eye for luxury. This is a great example of content creation which can then be sold on the platform.
Bettina Looney is a UK influencer, personal shopper and stylist who shares snapshots of her style and travel escapades on Instagram with her 124K followers. In just the last three months alone, she has endorsed Net-a-Porter, Chanel, Alberta Ferretti, Manolo Blahnik, and Chopard.
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Australian travel influencer Tara Whitman lives a luxury lifestyle. From spectacular travel destinations including Bali and Dubai, which she details in her blog’s travel guides, to partnerships with brands like Chloe, this blogger’s creative and colorful content has much to surprise. With over 1 million Instagram followers, she also has a great engagement rate, reacting to her dreamy images and witty captions.
Like Lydia, Victoria has been a top lifestyle influencer for over a decade. She started her blogging career with In the Fro, but now her handle is simply @victoria.
Victoria has worked with several luxury fashion brands including Dior, Jimmy Choo, Louis Vuitton and Viktor & Rolf. She is known for her slick content that showcases her luxurious life and impeccable sense of style.
Chelsea Yamase is a Hawaii-based creative Luxury Travel Influencer. He has visited over 53 countries over the past three years documenting his travels and personal stories. He has partnered with luxury lifestyle brands such as Shangri La, Four Seasons and Land Rover.
Born in Amsterdam, Netherlands, Negin Mirsalehi is one of the top luxury influencers and one of the most famous luxury Instagram influencers of 2023 with 6.6 million followers on Instagram. She is famous for her extensive videos and blogs on beauty, lifestyle and health. Along with her boyfriend, Maurits Stibbe, she has also started a thriving and successful company called “Gisu”.
Looking for your next luxury retreat? All you have to do is check out Jeremy’s Instagram for some classy 5-star resort and hotel getaway inspiration. If it doesn’t include some sort of infinity pool, it will most likely be a bathtub with a view, a yacht or directly on (or below) the ocean! Photographer Jeremy and his girlfriend Angie started a travel blog and recently released a YouTube vlog on their luxury experience in the Maldives.
Jon Olsson is a Professional Freeskier, Luxury Influencer, YouTuber, and Entrepreneur. He currently resides in Cyprus but travels to several countries including Monaco. He shares his luxurious way of living through his Instagram account and YouTube channel.
He owns two fashion brands: DoucheBags and C’est normal. He documents his exciting lifestyle on YouTube and Instagram, where he shows off luxury yachts, cars, hotels, and more. He has collaborated with brands like Aston Martin, Leica, LG Mobiles and many more.
Working as a carpet cleaner in Manchester, Jack Morris, one of the best-known Luxury Instagram Influencers in 2023, has served as an example that there are no limits. Today, he is one of the top luxury influencers and travels globally to the most stunning views and has won the hearts of millions of followers through Instagram. He also met his life partner during one of his visits to Fiji.