In the fast-growing world of social media, Instagram beauty influencers have become the trendsetters of modern beauty culture. From bold makeup looks to natural glam, they inspire millions with their creativity, tutorials, and product reviews. Whether you’re a makeup enthusiast, a skincare lover, or simply searching for your next beauty inspiration, these famous Instagram beauty influencers are worth following.
Here’s a complete list of the top names dominating the beauty industry on Instagram today.
Note: ChampionPeoples is not affiliated with any of the influencers listed below.
Huda Kattan
When it comes to global beauty icons, Huda Kattan is one of the most influential figures in the industry. She is the founder of Huda Beauty, one of the fastest-growing cosmetic brands in the world. From makeup hacks and product launches to glamorous tutorials, Huda’s Instagram is a mix of creativity and innovation. Her empire proves how social media power can transform into a billion-dollar beauty brand.
Why follow Huda Kattan?
- Daily makeup inspiration and pro-tips
- Exclusive Huda Beauty product previews
- Empowering business journey for aspiring entrepreneurs
James Charles
James Charles broke barriers by becoming the first male ambassador for CoverGirl, and since then, he has grown into one of the most popular beauty influencers worldwide. Known for his colorful, bold, and artistic makeup looks, James brings creativity and fun into every post. His tutorials often go viral, showcasing advanced techniques that inspire both beginners and professionals.
Why follow James Charles?
- Creative, avant-garde makeup artistry
- Entertaining tutorials and challenges
- Industry collaborations with major brands
Nikkie de Jager
Better known as NikkieTutorials, Nikkie de Jager is a Dutch makeup artist who has captivated millions with her high-quality tutorials and bold looks. With over 14 million YouTube subscribers and a role as Marc Jacobs’ Global Artistic Advisor, Nikkie has established herself as a top voice in the beauty industry.
Why follow Nikkie de Jager?
- Professional tutorials with step-by-step guidance
- Strong voice for inclusivity in beauty
- Glamorous, full-face makeup transformations
Jeffree Star
Jeffree Star is not just a beauty influencer—he’s a global entrepreneur. Starting as a makeup enthusiast at a young age, Jeffree turned his passion into Jeffree Star Cosmetics, one of the most recognized makeup brands worldwide. With a reputation for bold statements and striking looks, Jeffree has built a loyal following that admires both his artistry and business acumen.
Why follow Jeffree Star?
- Behind-the-scenes brand insights
- Bold, unapologetic makeup looks
- Honest product reviews and lifestyle content
Kathleen Lights
Known for her approachable and authentic style, Kathleen Lights is a trusted voice in the beauty community. Her content blends tutorials, honest product reviews, and her own beauty line. She connects with her audience by making beauty fun, relatable, and achievable for everyday users.
Why follow Kathleen Lights?
- Genuine and relatable personality
- Easy-to-follow tutorials for everyday looks
- Honest product reviews and recommendations
Jackie Aina
Jackie Aina has become a powerful advocate for diversity in beauty. She uses her platform to push brands toward inclusivity, making sure people of all skin tones are represented in the industry. Along with her bold, glamorous makeup looks, Jackie’s voice resonates because she merges beauty with activism.
Why follow Jackie Aina?
- Representation and inclusivity advocacy
- Strong, confident makeup tutorials
- Inspiring conversations about culture and beauty
Marianna Hewitt
Marianna Hewitt is not just a beauty influencer but also the co-founder of Summer Fridays, a skincare brand that has become a favorite among celebrities and beauty enthusiasts. Her content blends beauty, lifestyle, and wellness, making her a well-rounded influencer for the modern woman.
Why follow Marianna Hewitt?
- Skincare and lifestyle tips
- Inspiring journey from influencer to entrepreneur
- Elegant and aesthetically pleasing Instagram content
Emily Canham
Emily Canham is a beauty and lifestyle creator who captures the hearts of her followers with her down-to-earth and relatable style. Her feed is a mix of beauty tutorials, haircare routines, cooking, and lifestyle vlogs, making her one of the most versatile influencers on this list.
Why follow Emily Canham?
- Relatable beauty and lifestyle inspiration
- Honest and approachable content style
- Mix of tutorials, fashion, and daily life moments
Tati Westbrook
Better known as GlamLifeGuru, Tati Westbrook is one of the most respected beauty YouTubers and Instagram influencers. With years of experience in the beauty industry, she provides trusted reviews, product recommendations, and professional tutorials. Her classic approach appeals to makeup lovers of all ages.
Why follow Tati Westbrook?
- Reliable product reviews with no bias
- Professional tutorials for flawless results
- Long-standing credibility in the beauty community
Naomi Giannopoulos
Naomi Giannopoulos, also known as Vegas Nay, is a legendary makeup artist with over 20 years of experience. Starting as a bridal makeup artist, Naomi built her reputation through artistry, and now she’s a social media star with more than 6 million followers. She also owns a successful makeup brand.
Why follow Naomi Giannopoulos?
- Decades of expertise in professional makeup
- Bridal and glamour makeup inspiration
- Entrepreneurial success story in beauty
These famous Instagram beauty influencers are not only redefining beauty standards but also inspiring millions around the globe. Whether it’s Huda Kattan’s entrepreneurial empire, Jackie Aina’s inclusivity advocacy, or James Charles’ bold creativity, each influencer brings something unique to the table.
If you’re looking to stay ahead of beauty trends, discover product reviews, or simply enjoy artistic transformations, these influencers are must-follows on Instagram.
