Influencers are known to set trends. Whether they are simply showing off their new alloy wheels or sharing their experiences test-driving the new Mercedes SUV, these guys have the power to impress. If you can convince them to try out one of your cars, their trendsetting skills could help a car brand sell more vehicles. According to research, the amount of time people spend watching “test drive” videos on YouTube has increased by more than 65 percent in the past two years. Many car buyers don’t make a final decision until they look online and ask their favorite celebrities and auto influencers how great a car is.
The right influencers will help you interact directly with your target audience and attract people who are genuinely interested in your products. Jeep, Volvo, Subaru and Ferrari are some of the car brands that have already gained popularity among top automotive influencers. You can do the same. Now all you have to do is find the best automotive influencer for your business. The real voices of influencers can help a brand increase its brand reach and influence the buying decisions of its target audience. To help you find an automotive influencer who can work with your brand and drive more sales.
Here is tha list of top 10 car influencer on instagram you need to follow.
Carlifestyle
Future-oriented and fast-paced, this Instagram handle is fast covering all the latest trends. Gabe Florido, the creator of this account, started it a few years ago. From posting stunning photos of models to showcasing some of the coolest futuristic cars that will instantly make any viewer feel dreamy – this account does it all!
Lewis Hamiltion
Lewis Hamilton is one of the foremost car influencers and one of the most famous Formula One racers to ever grace the track. He is famous in the motorsports industry. Considered the most talented British driver in Formula One history, Hamilton has won five world championships, won over 70 races and scored thousands of career points. As a result, Hamilton has become a household name among automotive influencers. Hamilton is regarded as one of the most versatile drivers of all time, having been successful in a variety of disciplines.
He is known for his intense driving style and natural ability to understand the limits of the car. According to Paddy Lowe, who was once McLaren’s head of engineering, Hamilton is happy with a level of rear driveability that most other racers would find unbearable. Lewis is also known for his ability to change vehicle setup and react to changing driving conditions. For the 2023 season, it is predicted that Hamilton will team up with George Russell for more spectacular racing success.
Emelia Hartford
Emelia hartford is an American socialite who currently resides in California. She is also known for her Instagram account, where she posts photos of building and repairing cars, talks about life as a gear girl, and gas-guzzling machines with automotive enthusiasts.
Emelia surprises her fans every week on her YouTube channel, where she designs and races cars. She destroys salvaged vehicles and makes them brand new.
Alex Hirschi
Super Car Blondie aka Alex Hirschi is one of the most professional car bloggers on Instagram with 10.3 million followers. After receiving a degree in journalism, she traveled to Dubai to work as a radio host. She uses all social media platforms including Twitter, YouTube, Instagram and Facebook to win the hearts of millions of her fans.
She is the envy of many, as she gets to test drive some of the most expensive and fastest cars in the world. She has been featured in Forbes, Maxim, GQ and Esquire.
Manny Khoshbin
Manny Khoshbin is an Instagram car influencer and entrepreneur. He has built his brand by posting pictures and videos with his cool cars, and he is known for his “Never Give Up” motto. Khoshbin has used her platform to inspire others to pursue their dreams, and she is living proof that with hard work and dedication, anything is possible.
Ken Block
Ken Block is one of the leading car influencers and one of the most entertaining drivers out there. He never gives up during the race, even if his car catches fire. He is a five-time XG Rally Car medalist who has become globally popular thanks to his incredible promotional efforts and savvy marketing. His Gymkhana series has been viewed over 330 million times on YouTube. One of the top car influencers on Instagram, Ken is also one of the co-founders of DC Shoes.
He has also participated in a variety of action sports throughout the years, including skateboarding, snowboarding, and motocross. Since giving up his stake in DC Shoes, Block has focused his business on Hoonigan Industries, a clothing company for car enthusiasts, although in January 2021 the Hoonigan racing division and Ford Performance announced their separation after 11 years. Block announced his return to Subaru in April of the same year, and in September, he announced a new collaboration with Audi for “joint efforts in the field of electric mobility”.
Carsgasm
This unique handle is quickly becoming one of the most popular on Instagram. It not only features some great looking cars but also includes a healthy dose of humor in the form of memes, funny videos and reels. This perfect mix of content is clearly going down well with the users, as the handle has garnered a huge number of followers in a very short span of time.
Richard R Rawlings
Richard Rawlings is an entrepreneur and media star. He is the star of the reality show Fast n Loud. He is also the owner of Gas Monkey Garage as well as Gas Monkey Bar N’ Grill. Rawlings, a Texas native, grew up with a passion for automobiles, which inspired him to build a successful business around it. In 2004, Rawlings sold Lincoln Press and opened Gas Monkey Garage in Dallas. Customers from all over the world come to the store to personalize antique and hot-rod cars.
The business was the subject of the Discovery Channel series Fast n Loud from 2012 to 2020. Since 2017, Rawlings has also co-hosted the Discovery Channel series Garage Rehab, which focuses on renovating failing auto shops, with co-hosts Holmes and Stephens. , He has over 2.6 million followers on his Instagram account with over 3.4K posts as of 2022, and is considered one of the top car influencers on Instagram.
Tim Shmee
Have you ever dreamed of owning a Lamborghini or a Ferrari? If so, you’ll love @shmee150. The account is all about the supercar lifestyle, from posing with various cars to attending auto shows. Not only will you get to see some amazing pictures, but you will also learn about the different vehicles and their features.
Jermy Clarkson
Jeremy Clarkson is one of the leading car influencers who is also an English motoring journalist, broadcaster and an author. He is best known for starring in the motoring shows Top Gear and The Grand Tour alongside Richard Hammond and James May. He also contributes weekly columns to The Sun and The Sunday Times. Jeremy has extensive expertise in writing and television hosting, as well as a keen interest in the environment, engineering and politics, among other things.
In 2008, a petition to “elect Jeremy Clarkson as Prime Minister” was put up on the Prime Minister’s No. 10 webpage. By the time it was over, it had received 49,446 signatures. For 2011, Jeremy was ranked 49th on Motor Trend magazine’s power list of the fifty most important personalities in the automotive industry. In 2022, The Grand Tour’s Jeremy Clarkson previewed new episodes of the hit TV program by sharing photos from the shoot. Snow Maiden showing sympathy for Ukraine. After COVID regulations made it difficult for Richard Hammond, James May and Clarkson to film their shows globally, the Amazon Prime series has been offering feature-length specials intermittently in recent years.
