Collaborating with a beauty influencer can help your brand in more ways than one. By increasing brand awareness, generating sales and increasing revenue, beauty influencers can have a serious impact on your brand. Many consumers trust the opinions of well-known social media influencers, and with large and loyal followings, they provide a platform for brands to expand their reach.
Partnering with influencers in the right way can give your brand some exposure in your target market, but the real question is: where do you start? Looking beyond numbers like number of followers and high engagement can be a good start. For some inspiration, here are ten of the biggest fashion and beauty influencers that might speak to the people you want to target.
Note: ChampionPeoples is not affiliated with any of the influencers listed below.
Huda Kattan
Kattan is an Iraqi-American makeup artist and entrepreneur best known for her brand Huda Beauty, which she co-founded with her sisters Mona and Aaliyah. Huda was ranked 40th on Forbes’ 2019 list of America’s Richest Self-Made Women Entrepreneurs. On her Instagram page, she shares beauty tips, information about her products, and partnerships with other major names in the beauty business.
James Charles
James Charles is an American model, makeup artist, and internet star. James Charles Dickinson, 21, stands out as a spokesperson for the world of cosmetics and beauty. Starting his internet career on YouTube, he became one of the most successful beauty influencers in less than a year. Along with Katy Perry, James Charles became CoverGirl’s first male representative in 2016.
Nikkie de Jager
Nikkie de Jager is a 27-year-old Dutch makeup artist with her own YouTube channel that reaches almost 14 million subscribers. She is the founder of Nimya and was named the first ever Global Artistic Advisor by Marc Jacobs in 2019.
Jeffree Star
From the age of 13, she was obsessed with makeup. As a 34 year old American entrepreneur and singer, Jeffree Star has become one of the most widely recognized makeup stars on the internet. As a talented beauty influencer, she has launched her own beauty brand, Jeffree Star Cosmetics. Furthermore, his brand expanded and he attracted the attention and respect of many other influencers.
Kathleen Lights
Kathleen Lights is a popular beauty influencer and YouTube personality known for her down-to-earth personality and expert makeup skills. With her warm and relatable demeanor, Kathleen has gained a loyal following of fans who appreciate her honest product reviews and fun tutorials.
She has collaborated with leading beauty brands and has also launched her own successful makeup line. With her impressive talent, Kathleen Lights remains a beloved figure in the beauty industry.
Jackie Aina
Jackie Aina is a beauty influencer and content creator who has made a name for herself by promoting inclusivity and diversity in the beauty industry. With her bold personality, candid nature, and expert makeup skills, Jackie has become a powerful voice for people of color and has inspired countless others to embrace her unique beauty.
Marianna Hewitt
Hewitt was a television host before dedicating herself to the world of glamour. He started his YouTube account in 2012 and within two years had established a name for himself as an influencer. Hewitt is also an entrepreneur. Her brand, Summer Fridays, which she co-founded with beauty influencer Lauren Ireland, is a line of skincare products ranging from balms to masks.
Emily Canham
Emily Canham, who has established herself as a renowned beauty vlogger and social media influencer, has taken the world by storm with her online career. Her honest and grounded approach to fashion and beauty has guided thousands of fans. Started in 2012, her self-titled YouTube channel now has millions of views and features everything from cooking to documenting her days through daily vlogs as well as beauty and hair tutorials.
Tati Westbrook
Tati Westbrook is a YouTube beauty guru who rose to fame with her expert makeup tutorials and product reviews. Known for her glamorous looks and honest opinions, Tati has earned a huge following of beauty enthusiasts who hang on her every word when it comes to the latest beauty trends and must-have products.
Naomi Giannopoulos
With over 20 years of experience in the makeup and beauty field, American star Naomi Giannopoulos has become one of the most popular makeup brand owners on Instagram. Earlier she was working as a makeup artist for weddings and special occasions. Naomi started blogging online as a hobby and soon became an Instagram influencer. He is eyeing over 6 million followers by May 2023.
